Rachel Feldman
I help companies grow — through monetisation and AI strategies.
Projects
Joined as the first pricing-focused operator on Udemy's subscription product. Built the growth and experimentation infrastructure from scratch — grew the subscriber base to 450k and subscription revenue from $0 to $15M ARR. Ran hundreds of A/B tests across pricing, packaging, and onboarding.
Built from scratch — concept, Shopify tech stack, brand, copy, and growth strategy. A 375ml wine subscription connected to an independent Cambridge wine shop. Designed the subscription architecture, pricing, and acquisition channels.
halfbottle.co.uk ↗A free Udemy course on using AI tools practically in a job search — from CV optimisation to interview prep and outreach. Built from firsthand experience of navigating a senior job search with AI as a core part of the toolkit.
Take the course ↗An AI wine assistant built for King Street Cellar, an independent Cambridge wine shop. Helps customers find bottles they'll love — by occasion, taste, or budget. A live example of practical AI deployed in a real independent retail context.
Try it ↗Let's work together.
Available for consulting engagements, fractional roles, and senior positions in Growth, Pricing, and AI.